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一汽-大眾汽車有限公司大眾&奧迪&新品牌傳統媒體廣告購買代理招募公告

發布時間:2018年12月26日 來源:一汽-大眾汽車有限公司 [ ] 打印 視力


  由于公司業務發展需要,現需要招募大眾&奧迪&新品牌傳統媒體廣告購買代理。敬請關注以下內容:

  1. 招募標準:

  1.1公司注冊時間:2015年1月1日前注冊,注冊資金1000萬(含)以上;

  1.2公司規模:具備穩定核心團隊200人以上;

  1.3公司專業素質:近3年(2015,2016,2017)傳統媒介(電視、報紙、廣播、雜志)采購額度均超過20億元人民幣,具備較強的媒介環境分析及消費者洞察能力;具備獨立直簽的大型汽車行業客戶廣告傳播策略策劃、傳統媒介購買及效果監控服務經驗;具備較強的傳統媒介媒體關系維護能力;服務公司團隊不同時服務大眾&奧迪&新品牌的直接競品,具備排他性。

  2. 招募須知:

  2.1簽約后業務范圍:一汽-大眾汽車有限公司大眾&奧迪&新品牌廣告傳播策略策劃、傳統媒介資源(電視、報紙、廣播、雜志)購買及實施效果監控等工作;負責大眾&奧迪&新品牌交接的其他媒介業務策略及執行工作,具體服務范疇以最終簽訂合同為準。

  2.2商業機密保護:若招募成功,該簽約公司必須遵守一汽-大眾汽車有限公司相關保密協議。

  符合招募標準且有意愿參與招募評選的公司請將本公告第3條規定的資料簡裝版(密封處加蓋公司公章)在北京時間2019年1月11日24:00點前通過順豐郵寄至一汽-大眾汽車有限公司采購部,以順豐寄出時的當地郵戳時間為準,逾期提交的資料視為無效。另請以郵件形式通知順豐郵寄時間和順豐號,以備查檔所需。

  具體通訊地址及聯系方式詳見下面內容:

  郵遞地址:吉林省長春市安慶路5號一汽-大眾汽車有限公司采購部

  一般材料采購部費用采購科焦東寧收  郵編:130011

  聯系方式:

  焦東寧:0431-85120307

  Email: [email protected]

  胡品鴻:0431-85865592

  Email:[email protected]

  3. 須提交資料:

  3.1申報表(請見附件)請如實填寫貴司相關信息,加蓋公司公章并請法人代表簽字。

  3.2公司資質:經年檢合格的營業執照,稅務登記證,組織機構代碼證及其它證明材料;法人代表證明書或法人委托書;法人代表身份證、經辦人身份證。(注:以上內容請提供復印件;營業執照請加蓋公司公章并提供營業執照官網真偽查詢信息)。

  3.3公司管理機構、工作流程;公司優勢資源介紹,包括服務能力和服務范圍、服務的主要客戶、成功案例(請提供合同為證)和單位及個人獲獎情況(獲獎證明材料復印件并加蓋公司印章)等。

  3.4. 公司管理機構及人員情況:管理層機構及人員介紹,媒介策略專業人員介紹(數量、工作年限、資質等),媒介計劃專業人員介紹(數量、工作年限、資質等),媒介購買專業人員介紹(數量、工作年限、資質等),外籍專家人員介紹(數量、工作年限、資質等)。(注:各專業人員必須提供近半年的社保繳納證明)。

  3.5.近3(2015,2016,2017)年公司營業額及相關證明文件;近3年傳統媒介采購額及相關證明文件;近3年單一用戶傳統媒介采購額及相關證明文件;近3年主流媒體(央視、湖南衛視、浙江衛視、東方衛視、江蘇衛視、北京衛視及中央人民廣播電臺等主流媒體)直接采購額證明文件。

  3.6.目前所服務客戶介紹及相關證明文件。

  針對3.3-3.6,除書面資料外,還請自行錄制公司情況、核心人員、歷史業績介紹短片存在優盤里一并提供,時間以10分鐘為限。

  上述資料和信息必須屬實。如查明有虛假資料和信息,將取消其招募資格。

  以上材料,請盡量提供中英雙語,視頻文件請配上英文備注。

  4. 招募流程:

  4.1招募公告官網公布

  4.2收集應招代理公司資料

  4.3相關資料篩選評審

  4.4如提交資料初審通過,將通知該公司下一步工作

  附件:《招募申報表

  注: 本公告最終解釋權歸一汽-大眾汽車有限公司所有

FAW-VW VW&AUDI&New Brand Traditional Media Purchase Agency Recruitment Announcement

  VW&AUDI&New brand needs to recruit traditional media purchase agency due to business development. Please see the following content:

  1.Recruitment criteria:

  1.1 Company registration time: before January 1st, 2015; registered capital is more than 10 million(Including 10M)

  1.2 Company scale: with stable core team (over 200 people);

  1.3Company expertise: traditional media purchase amount over RMB 2000 million in last 3 years (2015, 2016, 2017), strong media environment analysis and customer insight ability; independent service experience of ad communication planning, traditional media purchase and result monitor for large auto industry client; strong traditional media relationship maintenance ability; not service VW & Audi & New brand direct competitive companies at the same time, with exclusive.

  2.Recruitment notice:

  2.1 Service scope:FAW-VW VW&AUDI&New brand communication strategy planning, traditional media (TV, newspaper, radio, magazine) purchase and execution result monitor, etc.

  Be responsible for other traditional media planning and implementation of VW&AUDI&New brand. The concrete scope will be based on the final signed contract.

  2.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on January 11, 2019 through Shunfeng. Document submission time should base on postmark of local Shunfeng delivery, overdue submission is invalid. Please also email us your Shunfeng post time and Shunfeng number for inquiry.

  Postal address: Jiao Dongning, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Jiao Dongning:0431-85120307

  Email: [email protected]

  Hu Pinhong:0431-85865592

  Email:[email protected]

  3.Required Documents:

  3.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor.(note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ).

  3.3 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative personnel(number, work experience, qualification), foreign experts (number, work experience, qualification)(Note: provide 6 months social security payments of all professionals)

  3.4 Company management structure and staff: introduction of company executives, media strategic personnel (number, work experience, qualification), media plan personnel(number, work experience, qualification), media resource buying personnel(number, work experience, qualification),foreign experts (number, work experience, qualification)(Note: provide 6 months social security payments)

  3.5 Company annual turnover documents in recent 3 years (2015, 2016 and 2017); traditional media purchase amount and related documents in recent 3 years; single client traditional media purchase amount and related documents in recent 3 years,Main Traditional media(Such as CCTV, HN-STV,ZJ-STV,DF-STV,JS-STV,BJ-STV,CNR) purchase amount and related documents in last 3 years

  3.6 Current client introduction and related documents

  As for 3.3-3.6, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be truthful. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  4.Recruitment Process:

  4.1 Recruitment announcement publish on corporate website

  4.2 Collect agencies documents

  4.3 Agencies documents review and filtering

  4.4 Advise qualified agencies next step work

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

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