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一汽-大眾銷售有限責任公司大眾品牌市場整合營銷策略及傳統廣告創意代理招募公告
  • 發布時間:2019年03月25日
  • 來源:一汽-大眾汽車有限公司
  • 分享
  • 2019年03月25日
  • 一汽-大眾汽車有限公司
  • 分享

  由于公司業務發展需要,現需要招募大眾品牌市場整合營銷策略及傳統廣告創意代理公司。敬請關注以下內容:

  1. 招募標準:(以下條件為硬性條件)

  1.1 參與招募的公司須成立于2013年1月1日之前,注冊資金500萬人民幣及以上(公告發布后增資無效),知名的國內外4A廣告公司,須在中國大陸設有辦公室,該辦公室須成立于2013年1月1日之前;

  1.2 公司須有5年及以上服務汽車客戶的資歷,設立在中國大陸辦公室各類專業人員總計100人以上;具有較強的營銷策略分析及消費者洞察能力,較強的品牌定位及策略規劃能力,較強的品牌監測及競品跟蹤分析能力。

  1.3 有較強的創意能力和專業素質,近3年內汽車品牌電視廣告創意及制作數量超過5個,廣告作品(全行業類)在廣告業內獲得國內外知名獎項數量在5個以上(包括金、銀、銅獎);

  1.4 須有較強的第三方資源,包括5家以上拍攝公司、5家以上修圖公司,5家以上影視制作公司,5家以上調研及咨詢公司的資源,要有15個以上的國內外知名導演資源;

  1.5 公司連續三年(2016年、2017年、2018年)的單一汽車客戶的策略創意服務年費平均不低于500萬人民幣,所有汽車客戶的策略創意服務年費總計不低于1000萬人民幣;

  1.6 服務大眾品牌的固定團隊(客戶、策略團隊)為全職人員,創意團隊不能同時服務直接競品,具備行業排他性;

  1.7 資質要求:有效的營業執照且未超營業范圍經營,具備獨立承擔民事責任的能力;依法繳納稅收和社會保障資金;近三年經營活動中不存在違法違紀記錄,企業信用良好;愿意與一汽-大眾共同預防和治理不廉潔行為,遵守一汽-大眾保密及相關方安全管理規定;

  2. 業務范圍:

  2.1 作為大眾品牌市場部品牌及產品傳播策略的主導性代理公司,負責提供涵蓋市場推廣、公關、互動、CRM的整合營銷策略,包括但不限于品牌策略,產品定位,競品動態跟蹤,用戶洞察等;

  2.2 負責整合創意的設計及完稿工作,包括但不限于整合創意概念、線上傳播物料、線下活動物料、經銷商展廳物料等設計工作,以及TVC、平面、功能片、廣播等傳播物料的制作執行工作,年業務總額達5000萬量級;

  2.3 負責內容營銷資源的整合開發,運營管理,和營銷執行等工作;

  3. 招募須知:

  3.1 簽約后業務范圍:大眾品牌市場整合營銷策略及傳統廣告創意制作,內容營銷;

  3.2 商業機密保護:若招募成功,該簽約公司必須遵守一汽-大眾汽車有限公司相關保密協議。符合招募標準且有意愿參與招募評選的公司請將本公告第3條規定的資料簡裝版(密封處加蓋公司公章)通過順豐郵寄至一汽-大眾汽車有限公司采購部,須在北京時間2019年4月10日24:00前投遞,逾期提交的資料視為無效。另請以郵件形式通知順豐郵寄時間和順豐號,以備查檔所需。

  具體通訊地址及聯系方式詳見下面內容:

  郵遞地址:吉林省長春市安慶路5號一汽-大眾汽車有限公司采購部

  一般材料采購部費用采購科呂游 收  郵編:130011

  聯系方式:

  呂游:0431-85865582

  Email: [email protected]

  胡品鴻:0431-85865592

  Email:[email protected]

  4. 須提交資料:

  4.1 申報表(請見附件)請如實填寫貴司相關信息,加蓋公司公章并請法人代表簽字。

  4.2 公司資質:經年檢合格的營業執照,稅務登記證,組織機構代碼證及其它證明材料;法人代表證明書或法人委托書;法人代表身份證、經辦人身份證;(以上內容請提供復印件;營業執照請加蓋公司公章并提供營業執照官網真偽查詢信息);中國大陸辦公室具體地址及相應成立時間(須提供證明材料);

  4.3 公司管理機構及人員情況:管理層機構及人員介紹,策略專業人員介紹(數量、工作年限、資質等),創意專業人員介紹(數量、工作年限、資質等), 西方(歐洲、北美)專家人員介紹(數量、工作年限、資質等)。(注:需至少提供100名以上專業人員近半年的政府部門簽發的社保繳納證明,注明查詢網址,賬號及密碼以供核實);

  4.4 近三年(2016年、2017年、2018年)項目作品:近3年主流汽車行業電視廣告作品(數量、清單及簡介)、近3年主流汽車行業平面廣告作品(數量、清單及簡介),近3年廣告創意獲獎情況(獲獎證明材料復印件并加蓋公司印章,包含電視廣告及平面廣告),近3年主流汽車行業整合傳播成功案例,內容營銷傳播案例等。

  4.5 近三年(2016年、2017年、2018年)服務客戶情況:在中國服務汽車品牌客戶情況(服務時間、服務范圍、服務年費)(請提供合同為證);

  4.6 近三年的增值稅和所得稅納稅證明,社會保障金的繳納證明,由公司法人和總經理共同簽署的依法繳納稅收和社會保障資金聲明并加蓋公司章;“國家企業信用信息公示系統”截屏(含查詢日期),由公司法人、總經理共同簽署無違法違紀聲明并加蓋公司章;

  4.7 申報表中其他填報信息的證明文件;

  針對4.3-4.7,除書面資料外,還請自行錄制公司情況、核心人員、歷史業績介紹短片存在U盤里一并提供,時間以10分鐘為限。

  上述資料和信息必須屬實。請提供清晰且完整的材料,提供不全將視為無法提供。所有相關項目經驗在公示文件發布前有效,公示文件發布后產生無效。如查明有虛假資料和信息,將取消其招募資格。

  以上材料,請盡量提供中英雙語,視頻文件請配上英文備注。

  5. 招募流程:

  5.1 招募公告官網公布

  5.2 收集應招代理公司資料

  5.3 相關資料篩選評審

  5.4 如提交資料初審通過,將通知該公司下一步工作

  附件:《招募申報表

  注: 本公告最終解釋權歸一汽-大眾汽車有限公司所有

FAW-Volkswagen Sales Company, Ltd VW Brand Integrated Marketing Strategy and Traditional Creative Annual Agency Recruitment Announcement

  VW brand needs to recruit integrated marketing strategy and traditional creative annual agency due to business development. Please see the following content:

  1. Recruitment criteria (following criteria are must-have requirements):

  1.1 Company registration time: before January 1st, 2013, and registered capital over 5 million (include 5 million), the company must be 4A of China or other country right now. Company must have office in China, and the office must open before January 1st ,2013

  1.2 Company must work for auto industry client at least 5 years, stable core team in China (over 100 people), Strong marketing strategy analysis and customer insight ability, strong brand positioning and strategic planning ability, strong brand monitor and competitors analysis ability

  1.3 Strong creative ability and professional quality. Product more than 5 TV advertising works in vehicle industry within 3 years, won more than 5 national and international well-known advertising awards (all industry funnel) within 3 years (including gold, silver and bronze);

  1.4 Strong third party resources, including more than 5 shooting companies, more than 5 photograph modification companies, more than 5 film production companies, more than 5 survey and consultation companies, more than 15 national and international well-known directors;

  1.5 Not less than 5 million RMB average annual fee for single car customer strategic creative service. Not less than 10 million RMB average annual fee for all car customer strategic creative service within three consecutive years (2016, 2017, 2018);

  1.6 Fixed service team (client, strategy team etc.) for VW brand should be full-time, creative team can not service direct competitors, should be industry exclusive;

  1.7 Qualification requirement: effective business license and within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal record in recent three years business activities, good corporate credit; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation;

  2. Agency business scope

  2.1 As VW brand marketing dept. leading agency in products transverse dimensionality, responsible for providing integrated communication strategy inclusive of marketing, PR, interactive marketing,CRM area business, including but not limited to brand strategy and product positioning, competitors dynamic tracking, customer insight etc.;

  2.2 Responsible for traditional creative design and FA work, including but not limited to integrated creative idea, online communication material, offline event material, dealers POSM etc. designing work, and TVC, print, function video, radio etc. communication material production work, business amount reach 50 million RMB/ year.

  2.3 Responsible for content marketing integrated developing, operating and management, executing etc. work;

  3. Recruitment notice:

  3.1 Service scope: FAW-VW VW brand product marketing strategy and traditional ad creative production, content marketing;

  3.2 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 10th, 2019 through SF-Express. overdue submission is invalid. Please also email us your SF-Express post time and SF-Express number for inquiry.

  Postal address: Lv You, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Lv You:0431-85865582

  Email: [email protected]

  Hu Pinhong:0431-85865592

  Email:[email protected]

  4. Required Documents:

  4.1 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature.

  4.2 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information ); The location and open time of China office(note: must have the proof material )

  4.3 Company management structure and staff: introduction of company executives, strategic personnel (number, work experience, qualification), creative personnel (number, work experience, qualification), western (NA/EU) experts (number, work experience, qualification)(Note: at least provide 6 months social security payments for 100 staff, attached search website, account and password for checking);

  4.4 Recent 3 years (2016, 2017, 2018) client service status: Major auto JV client in China (service time, service scope, contract);

  4.5 Projects in recent 3 years: main stream auto industry TVC works in recent 3 years (number, detailed list and introduction), main stream auto industry print works in recent 3 years (number, detailed list and introduction), ad creative award in recent 3 years (copies of award certificate with company stamp, include TVC and print), main stream auto industry successful communication campaign and content marketing case in recent 3 years;

  4.6 Recent three years payment proof of VAT, income tax, social security, statement of tax payment and social security payment in accordance with law, signed by corporate and president and stamped by company, national enterprise credit information publicity system screen shot (including date), corporate and president sign and stamp no illegal and criminal statement;

  4.7 Other documentary evidence for the information in application form;

  As for 4.3-4.7, except paper copies, please provide 10 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

  All the above information and documents must be authentic. Please submit clear and intact files, incomplete documents will be seen as unqualified. Fake information or document will result in disqualification of recruitment.

  About all the above documents, Please provide Chinese and English Version as far as possible. The video must have English remark.

  5.Recruitment Process:

  5.1 Recruitment announcement publish on corporate website

  5.2 Collect agencies documents

  5.3 Agencies documents review and filtering

  5.4 Advise qualified agencies next step work

  Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

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