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一汽-大眾移動出行營銷活動年度代理招募公告

發布時間:2019年03月26日 來源:一汽-大眾汽車有限公司 [ ] 打印 視力


  因業務發展需要,現需要招募移動出行業務營銷活動年度代理公司。敬請關注以下內容:

  本次招募主要為移動出行業務營銷活動策劃及執行,計劃招募1家代理公司,預計合約服務時間:2019年5月1日-2021年4月30日。

  1. 招募標準:

  1.1 公司注冊時間:2016年1月1日前注冊(以應標公司法人營業執照為準);

  1.2 公司規模:注冊資金200萬(含200萬)以上,墊付資金100萬(含100萬)以上,且具備穩定團隊10人以上;

  1.3 公司素質:

  1.3.1 具備豐富的活動經驗者優先考慮,包括但不限于大型活動(如品牌發布會、大型競賽等)、2C端活動、公益或公關類活動等(合同、完整策劃及執行方案)、地推活動等

  1.3.2 具備多類行業合作的經驗者優先考慮,包括但不限于汽車行業、出行行業(共享單車/汽車、汽車租賃、P2P、拼車、網約車等)、服務行業(餐飲、旅游、住宿等)等

  1.4 項目核心團隊

  1.4.1 簽約時需提供服務人員計劃,須包括5名及以上核心人員(客戶總監/客戶經理/策略經理/創意經理/項目經理等,均需滿足5年以上工作經驗)

  1.4.2 參加技術比稿的核心人員需保證為后續工作的實際工作團隊,否則立即取消代理資格

  注:以上1.1和1.2為否決項

  2. 簽約服務

  2.1 簽約后業務范圍:業務包括但不限于:營銷活動方案策劃及活動執行如品牌拉新活動、品牌公益活動、粉絲節活動、開城活動、物料制作等;

  2.2 服務范圍:包括但不限于包括長春、成都、佛山、青島等業務開展城市,會根據開城計劃進行拓展

  2.3 商業機密保護:若招募成功,該簽約公司必須遵守一汽-大眾汽車有限公司相關保密協議,服務團隊核心人員不能同時為其它共享汽車競品品牌的營銷活動提供服務。符合招募標準且有意愿參與招募評選的公司請將本公告第3條規定的資料簡裝版(密封處加蓋公司公章)通過順豐快遞至一汽-大眾汽車有限公司采購部,須在北京時間2019年4月9日24:00前投遞,逾期提交的資料視為無效。另請以郵件形式通知順豐快遞時間和快遞單號,以備查檔所需。

  具體通訊地址及聯系方式詳見下面內容:

  郵遞地址:吉林省長春市安慶路5號一汽-大眾汽車有限公司采購部

  一般材料采購部費用采購科孫亮亮 收  郵編:130011

  聯系方式:

  孫亮亮:0431-81220002

  Email: [email protected]

  辛瑩瑩:0431-81220618

  Email: yingying.xin @faw-vw.com

  王忠偉:0431-85750573

  Email: [email protected]

  3. 須提交資料:

  3.1 申報表(請見附件):請如實填寫貴司相關信息,加蓋公司公章并請法人代表簽字。

  3.2 公司資質:經年檢合格的營業執照,稅務登記證,組織機構代碼證及其它證明材料;法人代表證明書或法人委托書;法人代表身份證、經辦人身份證。(注:以上內容請提供復印件;營業執照請加蓋公司公章并提供營業執照官網真偽查詢信息)。

  3.3 公司管理機構及人員情況:

  3.3.1 管理層機構及人員介紹,核心團隊(包含策劃、創意、活動、影視等專業)人員介紹(數量、工作年限、資質及近半年的社保繳納證明等)。提供《公司組織架構圖》。

  3.3.2 組織機構及人員規劃:完整的組織機構、職責、流程、工作考核記錄、人員招聘標準、人員管理、培訓、激勵機制

  3.4 近三年(2016,2017,2018)公司營業額及相關證明文件(包括但不限于資產負債表)

  3.5 典型成功案例(合同、完整策劃及執行方案)

  3.6 豐富活動經驗證明:

  3.6.1 大型活動(如品牌發布會、大型競賽等)、2C端活動、公益或公關類活動等(合同、完整策劃及執行方案)

  3.6.2 汽車行業活動經驗、出行行業(共享單車/汽車、汽車租賃、P2P、拼車、網約車等)活動經驗、服務行業(餐飲、旅游、住宿等)活動經驗

  針對3.3-3.6,除書面資料外,還請自行錄制公司情況、核心人員、歷史業績介紹短片存在U盤里一并提供,時間以10分鐘為限。

  特殊說明:

  1、上述資料和信息必須屬實

  2、請提供清晰且完整的材料,提供不全將視為無法提供

  3、所有相關項目經驗在公示文件發布前簽訂有效,公示文件發布后簽訂無效

  4、貴公司所提供資料會作為初選評價的依據,請充分重視,謹慎提報

  如查明有虛假資料和信息,將取消其招募資格

  4. 招募流程:

  4.1 通過一汽-大眾官網公布招募公告: www.faw-vw.com

  4.2 收集應招代理公司資料

  4.3 相關資料篩選評審(資格初審)

  4.4 如提交資料初審通過,將通知該公司下一步工作(技術標書與商務標書制作準備)

  附件:《招募申報表

  注:

  本公告最終解釋權歸一汽-大眾汽車有限公司所有

FAW-VW Mobility Marketing Activities Yearly Agency Recruitment announcement

  Due to the needs of business development, it is necessary to recruit an annual agency for mobility business marketing activities. Please pay attention to the following:

  This recruitment is mainly for mobility business marketing campaign planning and operation. It is planned to recruit an agent company. The expected contract service time is from May 1, 2019 to April 30, 2021.

  1. Recruitment criteria:

  1.1 Company registration time: before January 1st, 2016 (The legal person business license of the company to be awarded shall prevail).

  1.2 Company size: registered capital over 2 million ( including 2 million ) , advanced capital above 1 million( including 1 million )  and a stable team of 10 or more;

  1.3 Company quality:

  1.3.1 Those with rich experience in activities are preferred, including but not limited to large-scale activities (such as brand conferences, large-scale competitions, etc.), 2C-side activities, public welfare or public relations activities (contracts, complete planning and implementation plans), push-to-ground activities, etc.

  1.3.2 Experience in cooperation in various industries is preferred, including but not limited to automobile industry, travel industry (sharing bicycle/car, car rental, P2P, carpooling, online car booking, etc.), service industry (catering, tourism, accommodation, etc.)

  1.4 Project core team

  1.4.1 The service personnel plan shall be provided when signing the contract, and shall include 5 or more core personnel (customer director/customer manager/strategy manager/creative manager/project manager, etc., and shall meet the requirements of more than 5 years of working experience)

  1.4.2 The core personnel participating in the technical competitive presentation shall ensure that they are the actual working team for the follow-up work, otherwise they will be disqualified from acting as agents immediately.

  Note: 1.1 and 1.2 above are veto items.

  2. Contractual services

  2.1 After signing the contract, the business scope includes but is not limited to: marketing activity planning and execution such as brand promotion, brand public welfare activities, fan festival activities, material production, etc.

  2.2 Scope of services: including but not limited to Changchun, Chengdu, Foshan, Qingdao and other business cities, which will be expanded according to the urban expansion plan.

  2.3 Protection of Trade Secrets: If the recruitment is successful, The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd and the core team cannot provide services for other marketing activities sharing the brand of automobile competition products at the same time.

  Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the 3th clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on Apr. 9th, 2019 through SF. Overdue submission is invalid. Please also email us your SF post time and SF number for inquiry.

  Postal address: Sun Liangliang, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

  Contact Person:

  Sun Liangliang:0431-81220002

  Email: [email protected]

  Xin Yingying:0431-81220618

  Email: [email protected]

  3. Information to be submitted:

  3.1 Application Form (see Annex): Please fill in the relevant information of your company truthfully, affix the official seal of the company and ask the legal representative to sign it.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certification materials that have passed the annual inspection;  Certificate of legal representative or power of attorney;  Identity cards of legal representatives and managers.  (Note: Please provide a copy of the above contents;  Please affix the official seal of the company to the business license and provide the authenticity inquiry information on the official website of the business license).

  3.3 Company management organization and personnel:

  3.3.1 Introduction of management organizations and personnel, introduction of personnel of core teams (including planning, creativity, activities, film and television and other specialties) (quantity, working years, qualifications and social security payment certificates for half a year, etc.).  Provide the Company Organization Chart.

  3.3.2 Organizational structure and personnel planning: complete organizational structure, responsibilities, procedures, work assessment records, personnel recruitment standards, personnel management, training and incentive mechanism

  3.4 The company's turnover and relevant supporting documents (including but not limited to the balance sheet) in the past three years (2016, 2017, 2018)

  3.5 Typical Successful Cases (Contract, Complete Plan and Implementation Plan)

  3.6 Rich experience in activities proves that:

  3.6.1 Large-scale activities (such as brand conferences, large-scale competitions, etc.), 2C-side activities, public welfare or public relations activities, etc. (contracts, complete planning and implementation plan)

  3.6.2 Activity experience in the automobile industry, travel industry (sharing bicycle/car, car rental, P2P, carpooling, online car booking, etc.), and service industry (catering, tourism, accommodation, etc.)

  For 3.3-3.6, in addition to the written materials, please record the company's situation, key personnel and historical performance introduction video on your own and provide it in a USB flash drive. The time limit is 10 minutes.

  Special instructions:

  1. The above information and information must be true

  2. Please provide clear and complete materials. Any incomplete materials will be deemed unable to be provided.

  3. All relevant project experiences shall be valid before the publication of publicity documents, and invalid after the publication of publicity documents

  4. The information provided by your company will be used as the basis for preliminary evaluation. Please pay full attention to it and report it carefully.

  If it is found that there is false information and information, it will be disqualified from recruitment.

  4. Recruitment process:

  4.1 Announcement of Recruitment through FAW - VW Official Website: www.faw-vw.com

  4.2 Collect the information of the recruiting agencies

  4.3 Screening and Evaluation of Relevant Data ( Qualification Examination )

  4.4 If the submitted materials pass the preliminary examination, the company will be informed of the next step ( preparation of technical tender and commercial tender )

  Note:

  The final interpretation right of this announcement belongs to faw - Volkswagen automobile co., ltd.

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