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一汽-大眾捷達品牌區域營銷活動代理公司招募公告
  • 發布時間:2019年06月19日
  • 來源:一汽-大眾汽車有限公司
  • 分享
  • 2019年06月19日
  • 一汽-大眾汽車有限公司
  • 分享

  因業務發展需要,現需要招募捷達品牌區域營銷活動代理公司和市場部線下推廣活動代理公司。敬請關注以下內容:

  本次招募為區域營銷策劃、公關支持與市場活動運營,計劃招募4家代理公司,規劃如下:

  代理公司A代理區域:山東、河南、江蘇、上海、浙江、安徽;

  代理公司B代理區域:湖北、湖南、江西、福建、廣東、廣西、海南;

  代理公司C代理區域:四川、重慶、貴州、云南、西藏、新疆、青海、甘肅、寧夏、陜西、山西;

  代理公司D代理區域:黑龍江、吉林、遼寧、內蒙古、北京、天津、河北;

  在選出ABCD四家代理公司后,其中四家區域代理公司的最高分作為總部市場部的線下推廣活動代理公司,服務總部,具體職能為:市場部200萬以下線下活動方案策劃及執行,以及經銷商市場推廣活動策劃。

  預計合約服務時間:兩年。

  注:若合約服務期間內,捷達品牌區域組織機構管轄區域發生調整,則將以業務便利為原則,通過公平合理的機制對上述ABCD代理公司的代理區域進行優化調整。

  1. 招募標準:(以下條件為硬性條件)

  1.1 企業資質及經營狀況要求:有效的營業執照且未超營業范圍經營,具備獨立承擔民事責任的能力;依法繳納稅收和社會保障資金;近三年經營活動中不存在違法違紀記錄,企業信用良好,財務狀況良好, 處于正常生產經營狀態,沒有處于被責令停業、財產被接管、凍結、破產狀態;愿意與一汽-大眾共同預防和治理不廉潔行為,遵守一汽-大眾保密及相關方安全管理規定并同意簽署相關文件;

  1.1.1 代理公司A需在濟南/鄭州/上海/南京有分支機構和穩定團隊。(“/”代表“或”,下同)

  1.1.2 代理公司B需在武漢/長沙/廣州/深圳有分支機構和穩定團隊。

  1.1.3 代理公司C需在成都/西安有分支機構和穩定團隊。

  1.1.4 代理公司D需在長春/沈陽/北京有分支機構和穩定團隊。

  1.1.5 市場部的線下推廣活動代理公司,需在長春有常駐團隊(不少于三人),若不接受,則選取次優者進階遞補。

  1.2 公司注冊時間: 2015年1月1日前注冊(以應標公司法人營業執照為準);

  1.3 公司注冊地:在所競標代理區域的范圍內;

  1.4 公司規模:注冊資金500萬及以上(公告發布后增資無效),且具備穩定團隊(30人以上);

  1.5 公司素質:過去的兩年內(2017.06.01-2019.05.31),具有服務主流中端汽車品牌營銷活動策劃、創意及執行的經驗(含廠家總部&大區機構),行業經驗長者優先。具備汽車行業咨詢、市場分析、競品監控、活動實施、營銷效果跟蹤評價、當地公關傳播及媒體關系維護等相關經驗,并能提供兩年內策劃、執行大型活動的成功案例;

  1.6 投標核心團隊:核心團隊(15人以上);簽約時需提供為捷達品牌區域服務的人員計劃,須包括3名及以上核心人員(客戶總監/客戶經理/策略經理/創意經理/項目經理等,均需滿足2年以上行業經驗),簽約期內,核心人員不得服務于除捷達品牌之外的其它服務對象。參加招標核心團隊的核心人員需保證為后續工作的實際工作團隊,否則立即取消區域代理公司資格。

  1.7 企業關系限制性要求:有關聯關系的企業(包含但不限于法定代表人為同一人,母公司、全資子公司及其控股公司,單位負責人為同一人,總公司與分公司,直接控股或存在管理關系的)不得同時報名參與本次公開招募。公司的法人、董事、監事、高管、實際控制人中無一汽-大眾員工或及特定關系人。公司的法人、董事、監事、高管、實際控制人中無在職或離退休(三年內)公務人員。

  1.8 在招募比稿過程中,如果出現最高分一致的情況,優先選擇初選評分高的作為簽約公司。

  2. 簽約服務:

  2.1 簽約后業務范圍:負責中標代理區域的營銷活動執行;

  2.2 服務范圍及負載:同一集團/同一法人均只能競標1個代理區域,且同一集團/同一法人在同一代理區域內均不得有2家及以上公司進行競標。

  2.3 商業機密保護:若招募成功,該簽約公司服務捷達品牌區域的核心人員不能同時為其它汽車品牌的營銷活動提供服務。

  2.4 結算形式:區域代理公司以項目制形式結算,總部線下推廣代理公司以月費和項目制形式結算。

  3. 須提交資料:

  3.1 代理公司申報表(請見附件):請如實填寫貴司相關信息,加蓋公司公章并請法人代表簽字。

  3.2 公司資質:經年檢合格的營業執照及其它證明材料;法人代表證明書或法人委托書;法人代表身份證、經辦人身份證。(注:以上內容請提供復印件;營業執照請加蓋公司公章)。

  3.3 公司管理機構、工作流程;公司優勢資源介紹,包括服務能力和服務范圍、服務的主要客戶、成功的整合營銷案例(請提供合同為證),和單位及個人獲獎情況(獲獎證明材料復印件并加蓋公司印章)等。

  3.4 各類專業服務人員的數量、資歷及業務水平等(穩定團隊成員需提供近半年的社保繳納證明或第三方公司社保代繳委托合同及繳納證明)。

  3.5 第三方資源情況簡介(長期合作AV、搭建、第三方制作物等合作公司情況)

  3.6 近三年的增值稅和所得稅納稅證明,社會保障金的繳納證明; “國家企業信用信息公示系統”報告;銀行資信與企業信用情況(由銀行提供);無違法違紀聲明及財務狀況聲明;以上證明、聲明文件由公司法人、總經理共同簽署并加蓋公司章;

  3.7特別提示:與主流中端汽車品牌廠商的服務能力,請務必提供近3年(2017/2018/2019)年度的代理合同、含項目金額的活動/媒體/公關代理合同、項目總結等為證,盡可能多的體現服務能力(年限、金額、項目數量、評價、效果)為佳。相關合同具體金額如需要保密可以隱藏,但盡量體現總金額,如不提供則視為無法提供。

  針對3.3-3.5,除書面資料外,還請自行錄制公司情況、核心人員、歷史業績介紹短片存在U盤里一并提供,時間以5分鐘為限,展示信息即可。

  上述資料和信息必須屬實。請提供清晰且完整的材料,提供不全將視為無法提供。所有相關項目經驗在公示文件發布前有效,公示文件發布后產生無效。如查明有虛假資料和信息,將取消其招募資格。

  4. 招募流程:

  4.1 招募公告官網公布

  4.2 收集應招代理公司資料

  4.3 相關資料篩選評審及初選評分

  4.4 如初審通過,將通知該公司現場復核報名材料原件

  4.5 如材料復核通過,將通知該公司參與項目比稿

  5. 注意事項:

  5.1 若招募成功,參加招標團隊的核心人員須保證為后續工作的實際團隊;

 ?。ㄈ艉笃趯嶋H執行團隊與參加招標團隊人員不符,則立即取消代理公司資格)。

  6. 投標聯系方式

  6.1 應標時間:符合招募標準且有意愿參與招募評選的公司請按照本公告第3條規定的資料簡裝版(密封處加蓋公司公章并標注所報名區域,如未標注視為無效文件)在北京時間2019年7月2日24:00前通過順豐快遞郵寄至一汽-大眾汽車有限公司采購部,以順豐快遞網上查詢郵寄信息為準,逾期提交的資料視為無效。

  注意:申報表中的所有填報內容,必須有合同、協議等證明材料,否則視為無效;另,請以郵件形式通知我公司采購部:1-順豐快遞郵寄時間;2-快遞單號(文字并照片),以備查檔所需。

  6.2 郵遞地址:吉林省長春市安慶路5號  一汽-大眾汽車有限公司采購部

  一般材料采購部費用采購科 呂游 女士(收) 郵編:130011

  6.3 聯系方式:

  呂游:0431-85865582

  Email: [email protected]

  胡品鴻:0431-85865592

  Email:[email protected]

  主流中端汽車品牌:大眾、別克、福特、雪佛蘭、豐田、本田、日產、馬自達、現代、吉利、榮威、長安、長城、寶駿、廣汽傳祺

  附件1:申報表

  附件2:公開招募項目承諾書

  注: 本公告最終解釋權歸一汽-大眾汽車有限公司所有

FAW-Volkswagen Jetta Brand Regional Marketing Activity Agency Recruitment Announcement

  Due to business development needs, it is now necessary to recruit Jetta brand regional marketing agencies. Please pay attention to the following content:

  This recruitment is for regional marketing planning, public relations support and marketing activities. It plans to recruit 4 agencies. The plan is as follows:

  Agency A responsible area: Shandong, Henan, Jiangsu, Shanghai, Zhejiang, Anhui;

  Agency B responsible area: Hubei, Hunan, Jiangxi, Fujian, Guangdong, Guangxi, Hainan;

  Agency C responsible area: Sichuan, Chongqing, Guizhou, Yunnan, Tibet, Xinjiang, Qinghai, Gansu, Ningxia, Shaanxi, Shanxi;

  Agency D responsible area: Heilongjiang, Jilin, Liaoning, Inner Mongolia, Beijing, Tianjin, Hebei;

  After selecting the four agencies, the best ones became the national marketing promotion agency for Jetta marketing department. The main responsibility is to develop strategies for national campaigns, dealer “1+3” monthly marketing guideline and marketing activity below 2 million.

  Estimated contract service time: 2 years.

  Note: If the Jetta brand regional organization is adjusted during the contract service period, the responsible area of the ABCD agencies will be optimized and adjusted through a fair and reasonable mechanism in the principle of business convenience.

  1. Recruitment Criteria:

  1.1 Enterprise qualification and operating condition requirement: effective business license and within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal record in recent three years business activities, good corporate credit; good corporate financial condition, in normal produce and manage status, not be ordered to stop operation, property not be token over, frozen, or go broke; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation and agree to sign relative document;

  1.1.1 Agency A shall have branches and stable teams in Jinan/Zhengzhou/Shanghai/Nanjing. ("/" stands for "or", similarly hereinafter)

  1.1.2 Agency B shall have branches and stable teams in Wuhan/Changsha/Guangzhou/Shenzhen.

  1.1.3 Agency C shall have branches and stable teams in Chengdu/Xi 'an.

  1.1.4 Agency D shall have branches and stable teams in Changchun/Shenyang/Beijing.

  1.1.5 select the best out of four agencies  as strategic agency for Jetta, the team from this agency needs to stay in Changchun as base. If the agency is unable to do that, then select the next candidate on the list.

  1.2 Company registration time: before January 1, 2015 (subject to the legal person business license of the bidding company);

  1.3 Registration Place:within regional area agency applies for

  1.4 Company size: registered capital of more than 5 million Yuan (including 5 million Yuan), with a stable team (more than 30 people);

  1.5 Company quality: in the past two years (2017.06.01-2019.05.31), I have experience in planning, creating and executing marketing activities for mainstream and middle end automobile brands (including the headquarters of the manufacturer and regional organizations), and the elder with industry experience is preferred. Experience in automobile industry consulting, market analysis, competitive product monitoring, event implementation, marketing effect tracking and evaluation, local public relations communication and media relations maintenance, etc., and can provide successful cases of large-scale event planning and execution within two years;

  1.6 Bidding core team: core team (more than 15 people); Need to provide when signing jetta brand regional service personnel plan, must include three or more core staff (customer director/manager/strategy manager/creative manager/project manager, etc., all needs to satisfy more than 2 years of industry experience), the contract period, in addition to the core personnel shall not serve the jetta brand of other service object. The core personnel of the core team participating in the bidding shall guarantee the actual working team for the follow-up work; otherwise the qualification of regional agency company shall be immediately cancelled.

  1.7 Corporate relation restricted requirement: corporates having incidence relation can not participate this recruitment (including but not limited to same legal representative, same in charge man for parent company, WOS and holding company, parent company and filiale, direct holdings or have managing relation). Corporate legal representative, director, supervisor, executive, actual controller is not FAW-VW staff and special related person. There is not public servant in service or retired (within 3 years) in corporate legal representative, director, supervisor, executive, actual controller

  2. Contract Service

  2.1 Business scope after signing the contract: responsible for the execution of marketing activities in the bid-winning agency region;

  2.2 Service scope and load: the same group/law can only bid for one agency region, and no more than two companies from the same group/legal person can bid in the same agency region.

  2.3 Trade secret protection: if successfully recruited, the core personnel of the contracting company serving Jetta brand area cannot provide services for the marketing activities of other automobile brands at the same time.

  3. Information To Be Submitted:

  3.1 Declaration form of agency company (please see the attachment) : please fill in the relevant information of your company truthfully, stamp the company's official seal and ask the legal representative to sign.

  3.2 Company qualification: business license, tax registration certificate, organization code certificate and other certification materials that have passed the annual inspection; Certificate of legal representative or power of attorney; Id card of legal representative and handler. (note: please provide a copy of the above contents; Business license, please stamp the company's official seal and provide the official website of the business license to inquire the authenticity of information).

  3.3 Management organization and work process of the company; Introduction of superior resources of the company, including service capacity and service scope, major customers of the service, successful cases (please provide the contract as evidence), and awards of units and individuals (copies of the awards and stamped with the company's seal), etc.

  3.4 The number, qualification and business level of various professional service personnel (core personnel such as creative and strategic personnel must provide the social security payment certificate for nearly half a year).

  3.5 Introduction to third-party resources (long-term cooperation with AV, construction, third-party production and other cooperative companies)

  3.6 Recent three years payment proof of VAT, income tax, social security, national enterprise credit information publicity system report, bank reference letter and corporate credit condition (provided by bank); no illegal and undisciplined statement, financial condition statement; above certificate and statement should be signed and stamped by corporate legal person and president;

  3.7 Special note: with the mainstream of car brand vendor's service ability, be sure to provide nearly three years (2019) / 2017/2018 annual agent contract, including the activities of the project amount/media/pr agency contract, such as project summary, as much as possible the embodiment of the service capacity (fixed number of year, amount, project quantity, evaluation and effect) is preferred. The specific amount of the relevant contract can be hidden if it needs to be kept confidential, but try to reflect the total amount, if not provided, it will be deemed unable to provide.

  For 3.3-3.5, in addition to the written materials, please record the company's information, core personnel and historical achievements and provide them on the usb flash drive. The time limit is limited to 5 minutes.

  The above materials and information must be true. If false information and information are found, they will be disqualified.

  4. Recruitment Process:

  4.1 Recruitment announcement via FAW-Volkswagen website: www.faw-vw.com

  4.2 Collect the information of the recruiting agency

  4.3 Screening and evaluation of relevant materials (preliminary qualification)

  4.4 If the submitted materials are approved, the company will be informed of the next step (preparation of technical tender and commercial tender).

  4.5 On-site bidding and scheme explanation.

  4.6 Select the bid-winning company and perform the subsequent commercial and legal contracts to officially provide relevant services for the Jetta brand area.

  5. Precautious:

  5.1 If the recruitment is successful, the core personnel of the bidding team shall be the actual team for the follow-up work;

  (if the actual execution team at the later stage is inconsistent with the personnel of the bidding team, the regional agency qualification will be immediately cancelled).

  6. Contact Information for Bidding

  6.1 Response to bidding time: recruitment standards and is willing to participate in the recruitment selection information company in accordance with the stipulated in article 3 of this notice, please lite (seal build official seal of the company and obtain the registration area, if not marked as invalid file) in Beijing time on July 2th , 2019 before 24:00 through SF express mail to FAW - Volkswagen Co., Ltd., purchasing, and will be subject to online query SF express mailing information, late submission of data as invalid.

  Note: all contents in the declaration form must contain contract, agreement and other supporting materials, otherwise it will be considered invalid. In addition, please inform our purchasing department by email: 1- SF express delivery time; 2- tracking number (text and photo) for document checking.

  6.2 Postal address: purchasing department of FAW-Volkswagen automobile Co., Ltd.,

  No. 5 Anqing road, Changchun City, Jilin Province

  General materials purchasing department charge for purchasing Ms. Lv You

  Postcode: 130011

  6.3 Contact:

  Lv You:0431-85865582

  Email: [email protected]

  Hu Pinhong:0431-85865592

  Email:[email protected]

  Mainstream Mid-end automobile brands: Volkswagen, Buick, Ford, Chevrolet, Toyota, Honda, Nissan, Mazda, Hyundai, Geely, Roewe, Chang 'an, Great Wall, Baojun, GAC Trumpchi

  Note: FVW-Volkswagen Automobile Co., Ltd. reserves the right of final interpretation of this announcement.

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