一汽-大眾汽車有限公司奧迪、大眾、捷達品牌搜索引擎營銷年度代理招募公告
  • 發布時間:2020年01月21日
  • 來源:一汽-大眾汽車有限公司
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  •   由于公司業務發展需要,現需要招募一汽-大眾汽車有限公司奧迪、大眾、捷達品牌搜索引擎營銷年度代理公司,敬請關注以下內容。

      1. 招募標準:

      1.1 公司注冊時間:2017年1月1日前注冊;

      1.2 公司規模:注冊資金3000萬(含3000萬)以上,公司近3年(2017、2018、2019年)汽車行業搜索營銷媒介采購額度及營業額均大于2億元,具備穩定核心團隊(中國地區100人以上)。

      1.3 公司專業素質:具有較強的搜索營銷環境分析及消費者洞察能力;具備主流汽車品牌服務經驗。具備專業的品牌專區維護,關鍵字賬戶操作,頁面優化,原生信息流、內容運營等相關媒體產品的營銷策略,數據分析及資源采購能力;具備較強的搜索營銷媒體關系維護能力。

      1.4 企業資質及經營狀況要求:有效的營業執照且未超營業范圍經營,具備獨立承擔民事責任的能力;依法繳納稅收和社會保障資金;近三年經營活動中不存在違法違紀記錄,企業信用良好,財務狀況良好, 處于正常生產經營狀態,沒有處于被責令停業、財產被接管、凍結、破產狀態;愿意與一汽-大眾共同預防和治理不廉潔行為,遵守一汽-大眾保密及相關方安全管理規定并同意簽署相關文件;

      1.5 企業關系限制性要求:有關聯關系的企業(包含但不限于法定代表人為同一人,母公司、全資子公司及其控股公司,單位負責人為同一人,總公司與分公司,直接控股或存在管理關系的)不得同時報名參與本次公開招募。

      2. 招募須知:

      2.1 簽約后業務范圍:奧迪、大眾、捷達品牌搜索引擎營銷年度代理,包括品牌及產品的搜索引擎營銷業務,在包含但不限于百度等媒體渠道上購買相應媒體資源及奧迪、大眾、捷達品牌賬號運營,營銷策略開發,創意制作,內容管理,效果負責等。簽約后服務周期兩年。

      2.2 商業機密保護:若招募成功,簽約公司必須遵守一汽-大眾汽車有限公司相關保密協議。

      符合招募標準且有意愿參與招募評選的公司請將本公告第3條規定的資料簡裝版(密封處加蓋公司公章)在北京時間2020年2月14日24:00點前通過順豐郵寄至一汽-大眾汽車有限公司采購部,以順豐寄出時的當地郵戳時間為準,逾期提交的資料視為無效。另請以郵件形式通知郵寄時間和郵遞單號,以備查檔所需。

      具體通訊地址及聯系方式詳見下面內容:

      郵遞地址:吉林省長春市安慶路5號一汽-大眾汽車有限公司采購部

      一般材料采購部費用采購科 張敬東收  郵編:130011

      聯系方式:

      張敬東:0431-81220807

      Email: [email protected]

      胡品鴻:0431-85865592

      Email:[email protected]

      3. 須提交資料:

      3.1 申報表(請見附件)請如實填寫貴司相關信息,加蓋公司公章并請法人代表簽字。

      3.2 公司資質:經年檢合格的營業執照及其它證明材料;法人代表證明或法人委托書;法人代表身份證、經辦人身份證復印件,并提供營業執照官網真偽查詢信息。上市公司需提供上市交易所名稱及股票代碼。

      3.3 公司管理機構、工作流程;公司優勢資源介紹,包括服務能力和服務范圍、服務的主要客戶、成功案例(相關材料并請提供合同為證)和單位及個人獲獎情況(獲獎證明材料復印件并加蓋公司印章)等。

      3.4 公司管理機構及人員情況:管理層機構及人員介紹,各類專業服務人員的數量、資歷及業務水平等(咨詢、策略、搜索引擎運營、創意及內容運維、后套運營及數據管理等核心人員必須提供近半年的社保繳納證明或第三方公司社保代繳委托合同及繳納證明,以及百度個人認證證書)。

      3.5 近3年(2017,2018,2019)公司營業額及相關證明文件(年度審計報告。如無審計報告,請說明原因并提供年度財務報表);近3年汽車行業搜索引擎運營方案和金額及相關證明文件;近3年單一用戶搜索引擎運營方案和金額及相關證明文件;汽車行業同類項目成功案例(至少提報1個成功案例,至多不超過5個成功案例,并附項目證明文件)。

      3.6 近3年所有服務的客戶及相關證明文件(如合同等,相關合同具體金額如需要保密可以隱藏,但盡量體現總金額,如不提供則視為無法提供。并注明①第一次服務客戶;②2019年服務客戶;③成功案例客戶)。

      3.7 近三年的增值稅和所得稅納稅證明;“國家企業信用信息公示系統”報告;銀行資信證明(由銀行提供);公開招募項目承諾書(見附件);以上證明、聲明文件需由公司法人、總經理共同簽署并加蓋公司章;

      針對3.3-3.7,除書面資料外,還請自行錄制公司情況、核心人員、歷史、業績介紹短片存在U盤里一并提供,時間以15分鐘為限。

      上述資料和信息必須屬實。請提供清晰且完整的材料,提供不全將視為無法提供。所有相關項目經驗在公示文件發布前有效,公示文件發布后產生無效。如查明有虛假資料和信息,將取消其招募資格。

      以上材料,請盡量提供中英雙語,視頻文件請配上英文備注。

      4. 招募流程:

      4.1 招募公告官網公布

      4.2 收集應招公司資料

      4.3 相關資料篩選評審及初選評分

      4.4 如提交資料初審通過,將通知該公司下一步工作

      5. 附件

      附件1:公開招募項目承諾書

      附件2:申報表

      注:一汽大眾汽車有限公司對本公告保留最終解釋權。

    FAW-VW Audi, VW & Jetta Brand SEM Agency Recruitment Announcement

      Due to the company's business development needs, it is now necessary to recruit SEM agency for Audi, VW and Jetta brand. Please pay attention to the following:

      1. Recruitment criteria:

      1.1 Company registration time: registration before 1 January 2016;

      1.2 Company size: registered capital of 30 million yuan (including 30 million) or more, the company in last three years (2017, 2018, 2019) SEM procurement quota and turnover are more than 200 million yuan, with a stable core team (more than 100 people in China).

      1.3 Professional qualities: professional brand area marketing, keyword account operation, search optimization, native information flow and other related SEM products marketing strategy. Strong ability of online/digital marketing environment analysis and consumer insight; professional online/digital marketing strategy planning, online/digital media procurement implementation ability and experience; customer service experience in large automotive industry; strong ability of online/digital media relationship maintenance.

      1.4 Requirements for the qualifications and operating conditions of enterprises: valid business license and not beyond the scope of business, with the ability to independently assume civil liability; legally pay taxes and social security funds; in last three years, there has been no record of violations of laws and regulations in business activities, good credit, good financial situation, in a normal state of production and operation, and no ordered suspension of business or property taken over. Freezing and bankruptcy; willing to work with FAW-Volkswagen to prevent and control corrupt practices, abide by FAW-Volkswagen confidentiality and relevant safety management regulations, and agree to sign relevant documents;

      1.5 Restrictive requirements of enterprise relations: enterprises with affiliated relationships (including but not limited to the same legal representative, parent company, wholly-owned subsidiary company and its holding company, the same person in charge of the unit, head quarter and branch company, directly holding or having management relationship) shall not simultaneously register to participate in this public recruitment.

      2. Recruitment instructions:

      2.1 Business scope: as SEM annual agency of Audi, VW and Jetta brand, provide SEM media analysis, SEM media negotiation, SEM media strategy formulation, media resources acquisition, creative production and content design, SEO marketing, Audi, VW and Jetta SEM account management on all SEM platform.

      2.2 Protection of business secrets: If successful recruitment, the contracted company must abide by the relevant confidentiality agreement of FAW-Volkswagen Automobile Co., Ltd.

      Companies that meet the recruitment criteria and wish to participate in the recruitment and selection are requested to send a brief version of the information stipulated in Article 3 of this bulletin (sealed with the company seal) to FAW-Volkswagen Automobile Co., Ltd. Purchasing Department by Shunfeng before 24:00 on Dec 20th, 2019, whichever is the local postmark time at the time of delivery of Shunfeng, and the overdue submissions are considered invalid. In addition, please notify the mailing time and mailing order number by mail in case of filing.

      Specific address and contact details are as follows:

      Postal Address: Purchasing Department of FAW-Volkswagen Automobile Co., Ltd. No. 5 Anqing Road, Changchun City, Jilin Province

      Cao Siyang, Purchasing Section, General Material Purchasing Department, Zip Code: 130011

      Contact information:

      Cao Siyang: 0431-81500764

      Email: [email protected]

      Hu Pinhong: 0431-85865592

      Email: [email protected]

      3. Information is required:

      3.1 Declaration Form (see annex). Please fill in the relevant information of your company truthfully, stamp the company's official seal and invite signature by the representative of the legal person.

      3.2 Corporate qualifications: business License, tax registration certificate, organizational code certificate and their qualifications.

      It's proof material; certificate of legal representative or power of attorney of legal person; identity card of legal representative and identity card of agent. (Note: Copies of the above contents should be provided; business licenses should be stamped with company seals and provided with authentic or false information on the official website of business licenses). Listed companies need to provide the names of listed exchanges and stock codes.

      3.3 Company management organization, work flow, introduction of company's superior resources, including service capability and service

      Scope, main customers of service, successful cases (please provide contract as evidence) and award-winning situation of units and individuals (copy of award-winning certificate material and company seal), etc.

      3.4 Company management organization and personnel: introduction of management organization and personnel, the number, qualifications and business level of various professional service personnel (consultation, strategy, media plan, purchase and other core personnel must provide proof of social security payment for nearly half a year).

      3.5 Last 3 years (2017, 2018, 2019) company turnover and related certification documents(Annual audit report. If there is no audit report, please explain the reasons and provide annual financial statements); recent 3 years digital media procurement and related certification documents; recent 3 years single user digital media procurement and related certification documents

      3.6 Presentation and related certification documents (e.g. contracts, etc. The specific amount of the relevant contract can be concealed if it needs to be kept confidential, but the total amount can be embodied as far as possible. If it is not provided, it will be deemed unable to provide.) of the clients currently serving

      3.7 Value-added tax and income tax certificates for the past three years; "State Enterprise Credit Information Publicity System" report; "Bank Credit Certificate" (provided by the bank); Commitment for Public Recruitment Project (see annex); the above certificates and statements should be signed and stamped by the company's legal person and general manager;

      For 3.3-3.7, in addition to written information, please record the company's situation, core personnel, history and performance by yourself.

      Introductory videos are available on a U-disk for a period of 15 minutes.

      The above information and information must be true. If false information is found, the recruitment qualification will be cancelled.

      4. Recruitment process:

      4.1 Recruitment Announcement Official Website

      4.2 Collect the information of the recruiting agent company

      4.3 Selection and Evaluation of Relevant Data

      4.4 The company will be notified of the next step if the submission of information is approved for preliminary examination.

      5.Annex

      Annex I: Public Recruitment Project Commitment

      Annex II: Declaration Form

      Note: The right of final interpretation of this announcement is owned by FAW-Volkswagen Automobile Co., Ltd.

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